RAEN Optics is a premium eyewear brand dedicated to handcrafted, high-quality designs inspired by their home in Southern California.
Work includes: email marketing, SMS, paid social, web, product naming & descriptions, catalogs, and seasonal campaigns.
Working with GoPro’s digital creative and UX teams, we relaunched GoPro.com with fresh copy and imagery to create a more exciting shopping experience. Along with new product descriptions and headlines for a range of cameras and accessories, I also worked directly on the launch of HERO10, HERO11, HERO11 Mini, and a series of Shop by Activity pages.
Old Pal provides customers high-quality cannabis products, while Old Pal Provisions is the lifestyle arm of the brand with apparel, home goods, and accessories. Working closely with their marketing team and designers, I helped create content for emails, social, web, product launches, and journal posts. I also helped develop and write the Clio-Award winning Music and Mary Jane campaign where we let cannabis plants play their cosmic tunes.
Leading copy ideation, direction, and execution for the launch of OOKA and seven9 pods in California. I worked closely with their team to create a style and tone that celebrates the game-changing design and experience. Work includes web, blog, UX, product naming & descriptions, scripts, and social.
VonZipper was looking to take their marketing up a notch with some fresh product descriptions, web banners, and email marketing. Working with the team at Vapor Studio, we gave the brand a fresh makeover with a range of smart and stylish content. We took their playful personality and pushed it into a new direction, separating the brand from their competitors with energetic copy that threw shade to anything normal.
Cool Effect is a non-profit that allows people to verifiably fight climate change. Working with Swirl/McGarry Bowen, we transformed their site into a holiday experience that inspired visitors to explore, donate, offset their travel, and make an actual difference. Along with the landing page and web modules, we created a a range of festive banners, social posts, and “One Hot Minute” videos to lift spirits and help lower emissions.
Intel Gaming needed new digital content for their "Enthusiast" campaign. The mission: win over everyday gamers, celebrate the next generation of gaming athletes, and get them to buy the newest Core i7 processors.
So we crafted the "Be Core Strong" tagline and created videos, banners, and a social campaign to celebrate Core-powered athletes everywhere. We won thousands of new fans along the way and pushed Intel to the forefront of the modern gaming movement.
Intel wanted an exciting new way to reach its Instagram audience. So we used the platform’s tagging feature to create two different interactive game formats that blended a little bit of fun with Intel brains and technology.
The first project was a riff on the classic "Choose Your Own Adventure" books, titled The Quest For Skylake. This game allowed users to take numerous adventures that led to new technology feeds, all on a mission to take down a giant robot trying to destroy Silicon Valley.
Following the success of Skylake, Intel wanted a follow-up, so we delivered with Fab 51. This interactive game used Instagram's vertical UX to give viewers a sneak-peek into the wonderful, wacky, and totally genius world of Intel technology.
Triumph is all about adventure and doing things with stylish aggressiveness. So when they needed to create a few new taglines, I gave them options that had the horsepower to match their new line of stunning motorcycles.
Tiny Hero needed to elevate their packaging, web, and social copy. The new content we created brought new life into the brand, providing a range of fresh copy that was smart, fun, and, well, a lot more heroic.
Heather Smith Productions wanted a total brand renovation, including a new name and change in tone. With the help of Dersu Rhodes, we helped her create a new image with Smith X Union, bringing her exciting new brand to life with a strong tone and fresh mission statement. The transformation was a huge success, helping Heather win new clients and partnerships with some of today's biggest brands.
